
Braun Citrus Press User Manual ~1960
The great functionalist designer Dieter Rams gave us ten provocative definitions for good design.
- Good design is innovative.
- Good design makes a product useful.
- Good design is aesthetic.
- Good design makes a product understandable.
- Good design is unobtrusive.
- Good design is honest.
- Good design is long-lasting.
- Good design is thorough down to the last detail.
- Good design is environmentally friendly.
- Good design is as little design as possible.
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Graphic artists, interface designers, web developers, and user experience designers should check out Pixus. This is a great tool that makes it easier to measure anything on your screen. If you are not into counting pixels, then you will love the preview mode and the ability to lock in the aspect ratio. It is an easy to use Adobe Air application for anyone who needs to crop or re-size anything from photos to ui elements.

Every year, we express gratitude to our friends and colleagues and point out exciting events from the previous year. 2009 was an extraordinary year. Our clients kept us on our toes—inspiring us and helping us see old things in new ways. We continue to focus on medical device clients and were fortunate to work with amazing teams developing some really outstanding products for asthma, cardiovascular, diabetes, HIV, and ophthalmic diseases.
Because of our strong social agenda, our favorite product in 2009 is an HIV test that makes testing as simple and portable as a pregnancy test. It was developed by a brilliant German team at ZYOMYX. We believe this will have a tremendous impact on the developing world; saving lives and reducing human suffering. The underlying technology will have many applications and we expect this team to win the medical device Olympics. Continue …
2010 marks the year of ever-so-green e-publishing. Health care marketing will now include everything from e-books to magazines and brochures. This will result in cost-effective and highly-targeted marketing materials delivered directly to customers through websites, blogs, phones and e-readers. We predict that these new options will shine a bright and positive light on both design and the art of precision photography. To illustrate, we designed a Medical Device on-demand photography book that goes directly to the heart of the matter. Check it out and imagine the possibilities!
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The days of cluttering the studio with computers with multiple browser settings are over. Thanks to the Adobe Browser Lab we can now simulate user experience for common browsers and OS systems. Seeing what users see makes it much easier to design. It will also helps trouble-shoot new sites before bug reports show up. This is a huge step forward for our designers.
Zyomyx Point-of-Care CD4 Test was selected by the CD4 Initiative to help diagnose HIV/AIDS in patients in developing countries. This innovative test is as fast and easy as a pregnancy test.

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We finally have an alternative to Arial and Times Roman! Typekit could easily change the way we design websites because it provides designers with the ability to use “real fonts” to keep your corporate identity consistent across all media.

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WhiteboardSelling and Canson, the makers of PAPERSHOW, offer a one day, intensive, hands-on workshop that will provide you with the techniques, materials and best practices to up-level and enliven your existing marketing messaging and sales training.

Transform your PowerPoint slides into flexible, engaging and business value-oriented whiteboard stories.
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People manage diabetes in a variety of ways. Some manage with careful diet and exercise; others test their blood glucose frequently. The FreeStyle Navigator® Continuous Glucose Monitoring System is a revolutionary advance in managing diabetes.

Out of the Blue Design created an interactive Virtual Navigator for health care professionals. The fully functional simulation allows people to interact with the product over the Internet.
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Long before Snow Leopard became the face of the new Apple OS X, out of the blue design created a big cat branding campaign for HyperRoll, a company that was acquired today by Oracle to enhance its Enterprise Performance Management and enable customers to execute a faster close.

Big cats are compelling; they convey strength and agility. Their colors also work really well with blue.
