Out of the Blue Design created an innovative “Big Cat” corporate identity campaign for our client: HyperRoll. It was launched on May 24, 2004. The Snow Leopard officially became the face of the new Apple OS X on June 8th, 2009.   The visual similarities between the two campaigns, including color, placement, navigation, and over all look and feel, indicate this is more of a compliment than a meme.

Big cats are compelling; they convey strength and agility. Their colors also work really well with blue.

WhiteboardSelling and Canson, the makers of PAPERSHOW, offer a one day, intensive, hands-on workshop that will provide you with the techniques, materials and best practices to up-level and enliven your existing marketing messaging and sales training.

Transform your PowerPoint slides into flexible, engaging and business value-oriented whiteboard stories.

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#140tc was held in Los Angeles so it attracted a lot of stars. Some, like Star Trek’s LeVar Burton are media moguls while others are tech gurus like Guy Kawasaki. Everyone was all a-Twitter about building brands, integrating media, and using social media strategies to monetize and drive traffic to products and websites. Tony Robbins gave an arousing keynote that had everyone jumping out of their seats, yelling, and hugging strangers. It was great fun meeting our own Twitter favorite: Dr Natalie Petouhoff (@drnatalie), senior analyst covering customer service and customer experience at Forrester. Getting down to business meant focusing on the medical device industry and finding ways to use Twitter for clients with stringent FDA requirements.

The highlight of the conference was the new application launch pad. Klout is an application that will allow Twitter users to determine the success of their campaigns. Tidy Tweet will have a big impact on our clients. It allows approval of Tweets, bad word filtering, competing product name filtering, black or white listing, and auto spam rejection. It has a very intuitive user interface so clients can control their own campaigns. Justbought.it is going to be another big winner. This is customer driven purchasing or Twitter on steroids.

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Every year, the Entrepreneurs Foundation holds an awards ceremony on Sand Hill Road in Palo Alto, California. There is always great wine, delicious food, and interesting people and swapping business cards while holding a wine glass and a plate can be a bit tricky.

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