out of the blue design blues
May 25th, 2010

ART of Precision: An Integrated Media Magazine

Art of Precision - Spring Issue
ART of Precision is a quarterly integrated media magazine that captures the beauty and elegance of precision manufacturing.  Our inaugural  Spring Issue features micro springs and wire coils. We chose these minute work-horses because they are both delicate and strong. They create tension and maintain balance.

Print Publication

No integrated media project would be complete without a home. OBD designed a simple and easy to navigate website. We then created an on-demand print magazine. This green solution is a cost-effective way to market products to a broad audience.  We looked at a numerous web-based magazine offerings but  MagCloud had us at hello. We are very happy with the service –especially with the print/paper quality of the actual magazine.

Laptop-iPad

As you can see, social media is only part of the integrated media story. The other part is the device the information is served on. ART of Precision works everywhere. All the time. Here we show it on a laptop and an iPad. Continue …

January 4th, 2010

Happy New Year!

Every year, we express gratitude to our friends and colleagues and point out exciting events from the previous year. 2009 was an extraordinary year. Our clients kept us on our toes—inspiring us and helping us see old things in new ways.  We continue to focus on medical device clients and were fortunate to work with amazing teams developing some really outstanding products for asthma, cardiovascular, diabetes, HIV, and ophthalmic diseases.

Because of our strong social agenda, our favorite product in 2009 is an HIV test that makes testing as simple and portable as a pregnancy test. It was developed by a brilliant German team at ZYOMYX. We believe this will have a tremendous impact on the developing world; saving lives and reducing human suffering. The underlying technology will have many applications and we expect this team to win the medical device Olympics. Continue …

January 4th, 2010

Electronic Publishing

2010 marks the year of ever-so-green e-publishing. Health care marketing will now include everything from e-books to magazines and brochures. This will result in cost-effective and highly-targeted marketing materials delivered directly to customers through websites, blogs, phones and e-readers. We predict that these new options will shine a bright and positive light on both design and the art of precision photography. To illustrate, we designed a Medical Device on-demand photography book that goes directly to the heart of the matter. Check it out and imagine the possibilities!

Medical-Device-Photography-Book-0 Continue …

November 27th, 2009

Testing for HIV/AIDS Just Got Easier

Zyomyx Point-of-Care CD4 Test was selected by the CD4 Initiative to help diagnose HIV/AIDS in patients in developing countries. This innovative test is as fast and easy as a pregnancy test.

zyomyx-white-blood-cells

Continue …

October 16th, 2009

The Virtual Navigator

People manage diabetes in a variety of ways. Some manage with careful diet and exercise; others test their blood glucose frequently. The FreeStyle Navigator® Continuous Glucose Monitoring System is a revolutionary advance in managing diabetes.

FreeStyle-Navigator-System

Out of the Blue Design created an interactive Virtual Navigator for health care professionals. The fully functional simulation allows people to interact with the product over the Internet.

Continue …

September 24th, 2009

In a Heartbeat

Photographing products is always an adventure. When Trireme Medical asked us if we would like to photograph a main vessel stent that adapts to a broad variety of bifurcation lesions, we said we would do it in a heartbeat.

polymer-cast-heart-stent

Then, we were introduced to their proprietary high resolution polymer casts of cadaveric hearts with sub millimeter branch detail. These hearts allowed us to photograph the stent in place.
Continue …