out of the blue design blues
January 4th, 2010

Happy New Year!

Every year, we express gratitude to our friends and colleagues and point out exciting events from the previous year. 2009 was an extraordinary year. Our clients kept us on our toes—inspiring us and helping us see old things in new ways.  We continue to focus on medical device clients and were fortunate to work with amazing teams developing some really outstanding products for asthma, cardiovascular, diabetes, HIV, and ophthalmic diseases.

Because of our strong social agenda, our favorite product in 2009 is an HIV test that makes testing as simple and portable as a pregnancy test. It was developed by a brilliant German team at ZYOMYX. We believe this will have a tremendous impact on the developing world; saving lives and reducing human suffering. The underlying technology will have many applications and we expect this team to win the medical device Olympics. Continue …

January 4th, 2010

Electronic Publishing

2010 marks the year of ever-so-green e-publishing. Health care marketing will now include everything from e-books to magazines and brochures. This will result in cost-effective and highly-targeted marketing materials delivered directly to customers through websites, blogs, phones and e-readers. We predict that these new options will shine a bright and positive light on both design and the art of precision photography. To illustrate, we designed a Medical Device on-demand photography book that goes directly to the heart of the matter. Check it out and imagine the possibilities!

Medical-Device-Photography-Book-0 Continue …

September 24th, 2009

In a Heartbeat

Photographing products is always an adventure. When Trireme Medical asked us if we would like to photograph a main vessel stent that adapts to a broad variety of bifurcation lesions, we said we would do it in a heartbeat.

polymer-cast-heart-stent

Then, we were introduced to their proprietary high resolution polymer casts of cadaveric hearts with sub millimeter branch detail. These hearts allowed us to photograph the stent in place.
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